.png)
LATEST CAMPAIGNS
WHO IS SWEET TOOTH?
ABOUT
Sweet Tooth is a digital marketing consulting practice founded by Jane Baskall (that's me!) and is based in Syracuse, NY. Born from the belief that strategy and soul can coexist, Sweet Tooth was founded to be a thoughtful, transparent, and intuitive partner for brands ready to grow with intention.
I help businesses navigate the digital landscape and turn clicks into conversions through both strategy and execution. (That's right... I don't just give you recommendations and call it a day. I do the WERK!)
My services focus on building a powerful online presence through organic social media storytelling, driving targeted traffic and high-intent leads with data-driven paid media campaigns across Google Ads, Microsoft Ads, and paid social, and crafting thoughtful marketing consultations and strategy roadmaps.
Whether you need a complete digital overhaul or a sharp, specialized campaign, I provide the insights AND execution needed to scale your brand. Basically, I'm your girl. Let's talk.
WHAT MAKES ME SWEET?
Big Agency Experience. Boutique Agency Spirit.
After years managing millions in digital ad spend for Fortune 500 companies, I learned that the best work happens for clients when bureaucracy doesn’t get in the way.
At Sweet Tooth, your ad budget is handled with precision, your brand voice is honored, and every step of the process is rooted in clarity and purpose.
Whether we’re weaving together a magnetic organic presence or casting high-performing paid campaigns, I use trend-aware creative, evolving tech, and thoughtful strategy to bring your brand to life online.
With Sweet Tooth, you'll never have to "guess" what’s working. Through clear analytics reporting and data storytelling, I translate complex metrics into actionable insights. You'll always know exactly what’s driving results and precisely what steps to take next.
Essentially, I'm not playing games over here... though I do like to have fun and be a little whimsical along the way!
DIGITAL MARKETING SOLUTIONS
PPC confuses the general public (understandably), so let's break it down. It's a high-speed, scalable advertising tactic that places your brand at the tippy top of search engine results pages the exact moment high-intent buyers are looking for you. You only pay when a qualified prospect clicks.
I can build, manage, and scale high-performance ad campaigns across Google Ads and Microsoft (Bing) Ads to transform commercial search intent into measurable revenue. Here's how:
-
Strategic Account Architecture: Restructuring existing accounts to stop budget bleed or building high-ROI campaign structures from scratch.
-
Intent-Driven Segmentation: Separating broad, informational searches from laser-focused, low-funnel keywords to keep acquisition costs low and conversion rates high.
-
A/B Testing & Optimization: Continually testing copy, keywords, and landing page performance to ensure clicks turn into conversions.
-
Negative Keyword Guardrails: Enforcing strict filtering to ensure your ad spend isn't wasted on irrelevant traffic.
-
Transparent Reporting: Delivering clear, data-backed, real-time dashboards that connect your ad spend directly to business growth.
In addition to search campaigns, I'm also proficient in managing display, native, video, and Performance Max (P-Max) campaigns across both Google and Microsoft Ads. What can I say? I'm a woman of many talents.
Interested in a Google or Microsoft Ads capability that isn't listed here? DON'T PANIC! The digital landscape is so incredibly vast that it would be nearly impossible for little ol' me to list every single capability here. Reach out anyway and let's see if we're a match. (A 30-minute discovery sesh with me is free!)
-
Oh, social media... we all have a love-hate relationship with it, don't we? On a good day, it might make you laugh. On a bad day, it makes you rot in bed all weekend and order fast food when you were supposed to fold five loads of laundry. Whether we like it or not, it's a part of our lives, and it's a major player in any marketing strategy. So, let's get down to it.
I can build, manage, and scale high-performance organic and paid social campaigns across Meta (Facebook & Instagram), TikTok, and LinkedIn to transform digital attention into measurable revenue. Here's how:
Content & Paid Media Strategy: Crafting visually cohesive organic grids to nurture existing followers while simultaneously building high-conversion paid ad funnels to capture new customers.
Audience & Intent Segmentation: Distinguishing community-building organic content from laser-focused, behavior-targeted paid ads to optimize engagement and keep acquisition costs low.
Ad Copy Optimization: Continually testing short-form video (Reels/TikToks), imagery, and compelling copy to ensure views turn into conversions.
Brand Voice & Community Management: Managing inbound direct messages and comments with active engagement to build authentic loyalty.
Transparent Performance Reporting: Delivering clear, data-backed reports that connect community growth and paid ad spend directly to tangible business growth.
Interested in a social media platform that isn't listed here? It's all good! These are the platforms I have the most experience with, but I'm always staying on top of the latest social media breakthroughs. Book a free discovery session and lemme hear your ideas! We can have coffee while we chat. Or tea. Or Diet Coke. We don't shame aspartame over here. (Unless that's part of your brand's messaging, of course.)
You could have someone with a fancy title in a boujee suit put together the most stat-backed, beautiful marketing strategy in the world, but without solid creative, your campaign will flop. Part of my job is to keep it real with y'all, and that's just the truth of the matter.
Thankfully, Sweet Tooth can design, shoot, and produce high-performance visual assets using agile, modern tools to transform your brand’s digital identity into an elevated, conversion-ready aesthetic.
Agile Content Design: Crafting clean, modern social media templates, brand assets, and more using Canva to maintain a cohesive and recognizable visual identity.
Short-Form Video Production: Editing high-energy, trend-aware Reels, TikToks, and promotional videos to maximize views and engagement.
On-Site Photography: Capturing crisp, lifestyle-focused imagery of your team, physical location, or products to build a library of authentic, high-quality brand assets.
Content Trend Alignment: Keeping your visual content fresh by adapting layout designs and video formats to match the fast-changing aesthetic standards of digital feeds.
Streamlined Asset Delivery: Organizing and delivering ready-to-post visual media that aligns seamlessly with your overarching marketing calendar and brand guidelines.
Listen... if you're looking for someone to produce your next Superbowl commercial, this isn't the shop for you (yet), and that's okay! But, if you're looking for someone who can breathe new life into your social media presence, create beautiful and trend-aligned digital ads, or even create some basic print collateral for you, I can help. Book a free discovery session and I'd be happy to learn more about what you're lookin' for.
Sometimes, you just need an ally. A guiding light. Someone in your corner who can help you navigate the BS. I get it. That's why I also offer more generalized digital marketing strategy consultations.
Sweet Tooth can audit, architect, and optimize your greater digital marketing roadmap through high-level consulting to transform disjointed digital efforts into a unified, growth-driven strategy.
Strategic Marketing Consulting: Partnering with your business to diagnose growth bottlenecks, identify untapped channel opportunities, and build an actionable, custom digital marketing roadmap.
Data Interpretation & Reporting: Aggregating metrics from across your entire digital footprint and translating complex data into clear insights so you actually understand your true ROI and performance trends.
Cross-Channel Campaign Orchestration: Ensuring your PPC, social media, and creative assets work together synchronously rather than operating in siloed vacuums.
Competitor & Market Auditing: Analyzing market landscape data and competitor tactics to uncover strategic gaps.
Growth & Experimentation Guardrails: Setting realistic KPIs, defining target audience personas, and structuring low-risk tests to scale what works and cut what doesn't.
Beyond campaign management, digital marketing strategy is my true bread and butter. Whether you need help preparing a QBR for your largest client, interpreting complex Google Analytics metrics from your website, or simply laying the digital groundwork for your business, I'm happy to assist.
Think of me like a little elf, or perhaps a gnome, that fits in your pocket. When you need a little extra magic–or mischief–I'll be there for you. (I charge higher rates for mischief.) Either way, book a free discovery sesh and let's chat!